The term ‘COOKIE’ gets thrown around a lot in the digital marketing and advertising space. And while we all wish it was a delicious Girl Scout cookie, it’s not. So what does ‘cookie’ mean and how is it used in the digital marketing and advertising space? Here is the ‘What’, ‘How’, and ‘Why’ behind cookies.
A cookie is actually a small text file that sits on your computer in a folder dedicated to cookies. Think of it like a cookie jar. That cookie file contains information about you, which could be a simple ID number, or several points of data points that the company wants to collect. A cookie can be used for remembering who you are when you login to a website, for analytics on website traffic, and for advertising, amongst other things.