What the HECK is a Cookie!?!

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CookieThe term ‘COOKIE’ gets thrown around a lot in the digital marketing and advertising space.  And while we all wish it was a delicious Girl Scout cookie, it’s not.  So what does ‘cookie’ mean and how is it used in the digital marketing and advertising space?  Here is the ‘What’, ‘How’, and ‘Why’ behind cookies.

WHAT?

A cookie is actually a small text file that sits on your computer in a folder dedicated to cookies.  Think of it like a cookie jar. That cookie file contains information about you, which could be a simple ID number, or several points of data points that the company wants to collect.  A cookie can be used for remembering who you are when you login to a website, for analytics on website traffic, and for advertising, amongst other things.

HOW?

You’re probably wondering how a Cookie gets from your computer to the company that placed it there.  The process is actually very easy –Your browser retrieves small files of information, called “cookies,” from your computer to provide services to you and make your online experience more convenient. For example, most websites use cookies to recognize you when you sign in, to remember your preferences, and to allow you to navigate the site without having to keep reentering your password.

WHY?

For digital marketers and advertisers it is important to understand your website visitors to maximize the use and engagement of your website. Through the use of cookies you have the ability to track and identify your site visitors as they engage with your website. With the expansion of the data availability, you now have access to a plenthora of data points that can help your know & grow your business.  We don’t make it hard.