A recent study from AppNexus shows that the more ad sizes a campaign uses, the better the performance. Campaigns using the top three display sizes have a CPM less than half that of campaigns using only the 300×250 unit, and campaigns with seven display sizes have a CPM 60% lower (all while CTR increased).
Never before has the adage of “right message to right user at the right time” been more in reach. In fact, it has been made even more powerful by the technologies the programmatic media ecosystem has brought to bear. Which brings us to the world of programmatic creative.
We will cover how the growth of the programmatic enables marketers to combine the strength of data with the beauty of creative to deliver a dynamic, rich, and engaging brand experience. We’re looking forward to sharing some tips and tricks to drive success for your digital marketing campaigns.