Top Benefits of Using Self-Serve Programmatic
Self-serve programmatic has made quite the impact on the digital advertising world in recent years. And, there are many other benefits that come with using self-serve programmatic in the agency including performance, efficiency, transparency, and value capture.
Digital Marketing Mistakes & How to Avoid Them
Digital marketing has grown tremendously in recent years and can be complex. We’re here to help alleviate some of the worries and guide you in answering those campaign questions. Learn the five common mistakes that digital marketers can make.
What the Election Taught Us About Digital Advertising
Regardless of your political affiliation, it’s safe to say we can all agree on one thing: This election has made its mark on the digital advertising ecosystem. The 2008 election marked the first major political foray into new media, but in this election cycle, digital is a core component of both campaigns.
Programmatic TV Buying: Bridging The Accountability Gap
Programmatic ad-buying in 2017: What Marketers Should Know
via Marketing Tech
Benefits of In-House Programmatic Platforms