At the center of any advertising campaign is the quality of your creative itself. Even if you are advertising a great product, a boring advertisement will not translate to your audience—resulting in low click-through rates and engagement. Check out these three tips that are essential to your creative having a high click-through rate (CTR).
1) A clear call to action: When creating an ad, it’s important to give your audience a next step after seeing the ad. By having a call to action such as: “click here to learn more” or “shop now”, you’re indicated to your audience what they should do next, therefore making a conversion more likely.
2) Know who your audience is, and create your ad to suit them: By building and understanding who your target audience is, you can then adjust your ad to appeal to them because you will know who they are and what they are looking for. Doing so will ensure that your ad will catch their attention on their computer screen, tablet, or mobile device, making the chances of them clicking on your ad greater.
3) Clear message: While your may want to include every bit of information possible in your ad, it’s still important to keep in mind that people aren’t going to spend a ton of time looking at your ad. Keeping you message short, sweet, and to the point will not only increase the likelihood of your audience understanding what you’re selling but also encourage them to learn more about your product. Tell them enough to spark their interest, but also leave some information out so that they’ll want to know more.
Research suggests that ad engagement doubles when the consumer feels the creative of an ad unit is relevant to themselves and their interests. This highlights the importance the essential elements that will make your audience engage with your creative. By following the three tips above, not only will you produce better ads, but you will also see a difference in your campaign metrics!