Programmatic provides efficiency and scalability, due to the fact it is the automation of the traditional media buying process. Because of this, it enables marketers and advertisers to run programmatic campaigns with speed and efficiency. Below are three steps to get the process rolling.
1. Take Advantage of Programmatic Resources
The first step in scaling your media buying efforts is to begin to familiarize yourself with programmatic. If you already have a basic knowledge of programmatic, great! You are ahead. If you do not, no sweat. Many companies are taking the steps to help operators and novices learn or further their knowledge of programmatic. Begin by committing to the process and realize you are making yourself an invaluable resource for learning programmatic. Search for partners that will provide webinars, articles, and exams to give direction to your learning process.
2. Know your ABC’s
Once you have learned the basics of programmatic, decipher your ABC’s – Audience, Budget, Creative. Tackle campaigns quickly by identifying three key campaign components: audience, budget and creative. Understand your target audience. This piece can take time and require gathering data from your website to see who your visitors consist of. Next, decide how much of your budget can be allocated towards your media campaigns. Finally, come up with your campaign creative. Once you have these three components, you will be able to crank out successful campaigns.
3. Find a Platform that Enables Efficiency
As mentioned, programmatic is the automated way to buy media. It offers value and efficiency to any company. A key component of smooth execution is finding a platform that is easy-to-use and train co-workers. Many platforms on the market allow for simple execution of multiple campaigns simultaneously.
Increasing the speed and efficiency of your media buying process will provide a competitive advantage for you, your company, and give you more time to allocate to more important things. Programmatic is a valuable skill and a valuable asset to any company. Take a stab at it.