Digital advertising isn’t only for the computer. As an advertiser, you might think that your ad won’t have as large an impact on a mobile device that has a smaller screen than the traditional display ads on computers. Find out the reasons why mobile advertising can have a huge impact on your campaign below!
1) Mobile is a large and swiftly growing field in the programmatic industry, projections topping $6.8 billion in sales for 2018. By having creative suitable for mobile devices, your brand is reaching more audience, which means more eyes seeing your ad.
2) While a mobile device screen is smaller than a computer screen, this does not mean that your ad has a smaller impact. In fact, it may be the case that you draw more attention from your audience. As seen below, typical display banner ads rest at the sites of the website content. Since there is more content on the screen to look at, it’s possible that your ad may get lost in the shuffle. But, an ad on a mobile website often takes up a large majority of the screen, making it capture the user’s attention because there’s not as much “going on” than on a computer.
By creating creative for mobile devices, not only are you expanding your audience, but you’re also creating a bigger impact for your brand. More and more people surf the web on their smartphones nowadays, making mobile digital advertising more crucial than ever.