Every action someone takes online creates valuable data. Each website interaction, purchase, survey question answered and online engagement helps marketers learn more about their target audience and customer. This collection of data provides marketers with the ability to create customized online experiences that can influence their customer’s behavior.
The introduction of Data Management Platforms (DMPs) and Customer Relationship Management (CRM) aid the increase of customer data collection so much that 90% of the data in the world today has been created in the last two years alone, according to IBM. With the advancement of online advertising and personalization technologies, it is now possible for marketers to execute programmatic advertising campaigns, based on data collected from their customers. Enter CRM remarketing — a technique that uses the power of data to help brands plan more insightful ad campaigns.