The Dark Side of Digital Advertising Featured in Tech.Co

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It’s been forty years since the first installment of the Star Wars series captivated a generation of moviegoers, but the universe George Lucas built in his imagination is more relevant now than ever.

Throughout the series, audiences have seen the characters face temptation, but at the end of the day, we’re rooting for their success. Similarly, digital marketers have faced some familiar and sometimes overwhelming challenges. What can we do to avoid the path to the dark side and instead come out as heroes to our customers? We’ve taken a few marketing lessons from Star Wars. Like this one from Yoda: “You may dispense with the pleasantries. I am here to put you back on schedule.”

Read the whole article on Tech.Co.