What’s the best way to pinpoint your target audience? Geographical targeting, arguably. Geo-targeting helps brands encourage audiences in a particular region or market, taking specific actions based on tactical goals, such as attending an event at a local branch. Geo-targeting can boost the effectiveness of nearly every digital marketing channel, from organic search to website optimization, from social media to email marketing.
This webinar was recorded in front of a live audience on Tuesday, June 14, 2016, at 2 pm MST, and covered the function of how geo location works and how to use it successfully within your digital advertising campaigns.