Programmatic Advertising Waterfall [Webinar]

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Leveraging Choozle’s campaign data can be a great strategy when either trying to target or block specific websites for your programmatic campaigns. Whether wanting to bid only, not at all or higher or lower for placements on certain sites, using … Read More

Consumer User Experience Survey [Webinar]

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Digital advertising is experiencing a shift towards a multiscreen world, and despite increasingly available opportunities, user experience tends to be overlooked by brands and their agencies. To better understand this opportunity, Choozle recently conducted a survey to see how consumers … Read More

Click-Through-Rate [Webinar]

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Click-through-rate, or CTR, refers to the total number of people that click on an advertisement and visit the correlated landing page throughout the duration of a digital advertising campaign. A CTR below the industry average directly correlates with the success … Read More

Get Control of the Digital Media Operations Chaos

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Media planners, buyers, publishers, reports, phone calls, client meetings = the digital media operations chaos Why spend your days working with multiple people, making phone calls, and constantly pulling reports just for one digital advertising campaign? Get control of the … Read More

Ad Groups [Webinar]

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An ad group allows advertisers to segment strategies used in their overall digital advertising campaign. These strategies include contextual targeting, data targeting, retargeting, IP, and CRM. It’s important that advertisers segment them to get the best performance for their campaign … Read More

Why Collaboration and Flexibility is Important in Digital Advertising

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Technology is constantly changing. One minute we’re using a desktop with dial-up internet and the next we’re looking up everything on our phone from social media to weather to driving directions. These changes are not only being seen in the … Read More

How Choozle Guards Against Ad Fraud

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Have you had experience with ad fraud during a digital advertising campaign? If not, are you worried about ad fraud? Have no fear! Choozle is here to help you guard your campaigns against the bots and misrepresentation. At Choozle, if … Read More

Get More Conversions with Data & Insights

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Data, data, data. It’s all anyone is talking about and all they want to see during their digital advertising campaigns. But how can you use that data to better your campaign? Throughout the beginning, middle and end of the marketing … Read More