Start the year off right, right? | Choozle SimplaMATIC

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Welcome to The SimplaMATIC—an exclusive source for updates and news in the great big world of digital marketing from your good friends at Choozle!

Make Digital Advertising EasyLet the robots work for you

Choozle was founded on the idea that industry-leading digital marketing tools should be easy to use and available to everyone, not just the biggest and richest. We have recently released Auto-Optimization tools to help make campaign optimization easier. Read about our newest Auto-Optimization tools.

Growth of Video Advertising  

The online video advertising industry is on a steep upward climb. eMarketer forecasts that US programmatic video ads will procure 40% of digital video ad spending in 2016, or $3.84 billion.  Video advertising is growing rapidly as a result of consumers spending increasing amounts of time watching online video content. Read more about the growth here.

1st, 2nd, & 3rd Party Data: What?

The center of any programmatic advertising campaign is data, and what data you’re using to help maximize your reach and return on investment. But, you may have wondered what the different types of data do and where they come from. What are the differences between first-party, second-party, and third-party data? Take a dive into the explanation here.

Digital Ad Revenue Sets New Quarterly Record, IAB Says via AdAge

Transparency On Data Will Show Brands What Automated Buying Can Do For Them via MediaPost

Infographic: The 2015 Marketing Technology Landscape via MarketingLand

Programmatic Trading of Video Up 100% in Q3 via ExchangeWire

Cheers,
The Choozle Team