Roles For Self-Serve Digital Media Buying
As your agency looks at adopting self-serve digital programmatic media buying platforms, you will need to evaluate key roles that are needed. It can be one person that delegates all responsibilities or a team.
Why Use Dynamic and Social Media Advertising in Tandem?
How do marketers reach their consumers in today’s somewhat cluttered digital landscape? Choozle Co-Founder & CPO, Jeffrey Finch, shares with SocialTimes how a successful digital advertising strategy incorporates various channels into its strategy.
Estimating in Programmatic
“What is my bid?” “What is my reach?” These are common questions related to estimating in programmatic. It is difficult to find the balance between the art of bidding and the science of available inventory. But you can!
(Re)Building Trust And Transparency
Why Programmatic is a Priority for Time Inc.
via Competitive Intelligence for Media Leaders
Why Self-service Tools Are Displacing The Marketing Cloud