Recapping the Growth of Programmatic in 2015 [Webinar]

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Recapping the Growth of Programmatic in 2015 [Webinar]Programmatic is one of the hottest buzzwords in today’s advertising market, and with good reason. According to new figures from eMarketer, US programmatic digital display ad spending will grow 137.1% to eclipse $10 billion this year, accounting for 45.0% of the US digital display advertising market.

This industry webinar was recorded from a live audience recording on December 8, 2015, and explains the growth of programmatic in 2015 from a quantitative and qualitative perspective, as well as things to look forward to in 2016.