Programmatic TV—Will It Happen?
Programmatic TV will allow marketers and advertisers to display on television but have the specificity and targeting available through regular programmatic advertising. In order to actually understand programmatic TV, let’s take a step back and discover the different pieces that have led us to this technology.
Campaign Planner Guide
Are you thinking about pulling the lever and starting a programmatic campaign with Choozle? Get an inside look at Choozle’s “Campaign Planner Guide” and the steps to creating a successful digital advertising campaign.
Choozle in the UK
Choozle has expanded its European Union footprint with the opening of a London-based office with key personnel, Austin Saunders and Kristen Ditsch, to manage European operations.
Fighting Fake News with Digital Advertising Transparency
via MarTech Advisor