Programmatic, or the automated means of buying media, allows marketers to run campaigns quickly and cost effectively. Think of it as an assistant that does the tedious work for you so that you can focus your energy on bigger and better things.
Programmatic allows for marketers to scale their media buying like never before. It allows one person to manage multiple campaigns– stress-free. It enables marketers to harness the power of real-time bidding (RTB) by executing data-driven ad campaigns at any scale across display, video, mobile and social mediums. Many programmatic platforms are self-service, and many companies have taken steps to implement LMS capabilities to empower marketers to get their programmatic campaigns up and running with ease.
Automating your media buying process allows for more of your money to be allocated towards your media budgets. Programmatic platforms remove the unnecessary costs, technology, and complicated processes to bring you transparent access to all the same powerful planning, buying and measurement tools that will put you on the same playing field as the large companies. Many platforms have no minimum ad spend and provide a simple implementation.
The Center for Media Research shared their findings on MediaPost: On average, says the report, 40% of programmatic spending goes towards branding campaigns, with the advantages of programmatic branding most likely to be cited as ‘major benefits’ by marketers:
- Increased efficiency (64%)
- Reduced overall advertising costs (58%)
- The ability to optimize in real time (56%)
- The opportunity to leverage first-party data (52%)
Programmatic provides a stress-free way to bring simplicity and scalability to your media buying, in addition to freeing up your time and saving you money. It’s really a no-brainer. Try it out!
Research Source: MediaPost