Understanding the many facets of digital advertising is important when executing a successful marketing strategy. Many people forget that there are many tactics that should be included in any comprehensive digital marketing plan. Understanding the differences between paid search and paid display is essential.
This product webinar was recorded from a live audience recording on March 30th, 2016, and gives an overview of the importance of understanding one’s customer funnel from a top-down perspective, defines the differences between paid search and paid display, and explains how to use them in tandem. This webinar also explains how Choozle fits into your overall digital advertising plan.