ONE TOUGH QUESTION: PROGRAMMATIC 2016

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Programmatic advertising is powered by technology and data driven platforms, so the initial step for marketers looking to use it is to decide who’s going to run the platform. Until recently, the complexity of the ecosystem necessitated deep and specialized programmatic expertise or an outsourced or fully managed solution. As the industry has matured, however, many platforms have evolved to offer simpler programmatic software that caters to programmatic beginners even with small budgets.

Read the full article on Direct Marketing News.