Targeting First, Creative Second
Both creative and targeting hold immense value and can work together in tandem. There is no need to lump them into their own silos. However, understanding the target audience should take priority.
What is Micro-Moment Marketing?
Micro-moment marketing is the concept around the mass amounts of content delivered to consumers on a daily basis. Why do these micro-moments matter to marketers? Dive in for more insight.
How Publishers Can Use Audience Extension
The relationships publishers have with their highly-valued audiences are no longer confined to only their websites or networks. Data Management Platforms and other digital advertising technologies have given rise to audience extension, a service that is expanding digital boundaries for both publishers and advertisers alike.
Programmatic: BYOS (Bring Your Own Strategy)
via Mobile Advertising Watch
via Marty Wolf Business Solutions
Most Small Businesses Are Discovered Online First