When approaching the numerous data segments available, it can get overwhelming. There are three general rules to keep in mind to help you avoid getting bogged down with all that data. After all, not every data segment will be relevant to you and your business needs.
Rule # 1: Come Prepared
When choosing data insights, it is crucial to come to the table prepared. Know what information is valuable to your business. For example, if you are in the banking industry, it will be significant for you to know your customer’s net worth, whereas you will not care if your consumer is allocating their disposable income towards Huggies or Pampers diapers.
Rule # 2: Take it With a Grain of Salt
Remember to approach your insight data results with a grain of salt. For example, if only 5 matched profiles are surfacing for one segment and indexing at 200%, this information is not statistically relevant to you. Use deductive reasoning to make educated decisions on how relevant data results truly are.
Rule # 3: Apply your Insights Data to Offline Strategies
Insight data can be used and leveraged across multiple marketing strategies. Be sure to take advantage of the information drawn from your insights and apply it to your offline strategies. For example, use the data to target better your consumers through your direct mailing campaigns, magazine placements, etc.
Follow these three general rules and making the most of your insight data will be a breeze.