We are excited to announce the most recent addition to the platform – CRM Matching.The CRM Matching and audience targeting solutions empower you to use your 1st party data to discover and build high-value target audiences to use within programmatic digital advertising campaigns.
There are three general rules to keep in mind to help you avoid getting bogged down with all that data. After all, not every data segment will be relevant to you and your business needs.
We are excited to share that we have tripled the volume and variety of our Audience Insights with 7,500+ data segments which is 3x more than before. This means you have more data to inform your digital advertising strategy!
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Via Smart Insights