The countdown to Christmas has officially begun, and there are only 17 days left until the big day. Then, shortly after New Year’s, and the holiday season will come to an end. With less than a month of the jolly time left, it’s time to start optimizing your holiday digital advertising campaigns through the end of the year.
Here are the top three tips to ensure your holiday campaign gets optimal success in this last month:
- Adjust bids to help increase win rate
Does your digital advertising campaign need to win more placements in these next 30 days? It’s time to adjust your bids. Increasing your bid prices will in turn help increase your overall ad placement win rate. Increasing your win rate will place your ad in an ideal position to be viewed by your target customer.
- Reallocate budgets to better-performing ad groups
Now is the time to look at your ad groups. Do you have some performing above others? See where your budget is at and reallocate your digital advertising funds for the optimal performing ad groups. Doing so, you can ensure your best performing digital advertisements will be placed accordingly and reach the intended target audience.
Adjust your targeting tactics, so your digital advertising is retargeting those individuals who have most recently come to your site. Targeting new customers and trying to get them to convert may not be the best option for the end of the season. By targeting consumers who have already visited your site, you are more likely to increase your sales and conversions.
With such little time left in the year, it is important to get the most out of your digital advertising efforts within those last 30 days. To optimize your campaign(s) adjust bids to help increase win rate, reallocate budgets to better-performing ad groups, and retarget to those consumers who have recently visited your site. Following through with these three tips will help your campaign continue to be successful up until the end of the holidays.