Infographics: Programmatic Spend in 2015

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Copy of Copy of Facebook CoverIt’s no surprise that industries across all goods and services use programmatic to boost their sales…but how much exactly does each spend? Digital ad spending in the US will total $58.61 billion this year, and retailers’ ad outlays will comprise 22.0% of that figure, or $12.91 billion—by far outpacing all other industries—according to new figures from eMarketer.

As consumers continue turning to multiple screens for research and buying while at home, in-store and on the go, retailers are increasing efforts to reach them throughout the purchase process. A vast majority of retail sales are still occurring in-store—just 7.2% of US retail sales will come via e-commerce in 2015, eMarketer estimates—so omnichannel efforts are often bolstered by mobile ad spending directed at driving visits. –

Check out the infographics below of the digital display advertising spending for 2015!

                                                     Consumer Ad Spend 2015