With online holiday spending alone estimated at $46.5 billion (Comscore) in 2014, the season is make-or-break time for brands, with fierce competition for consumers’ attention. The battle starts now, with brands reserving their all-important digital advertising inventory for Q4.
There’s a lot at stake in deciding where and how to spend your holiday budget in the complex and often confusing world of digital channels,
platforms, tactics and strategies.
This webinar was recorded live onTuesday, October 27, 2015 at 2pm MDT and we took a deep dive into programmatic media buying tips for holiday campaigns.