In-App, In-View And On-Point

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In-app mobile advertising can be more efficient than the mobile web because it enables marketers to target audiences with laser-like accuracy while capturing their attention and engagement without being wholly disruptive to the consumer experience.

As people increasingly depend on their mobile devices for everyday tasks, marketers are pushing more budgets toward mobile advertising. As a result, mobile inventory is on the rise and the ecosystem is quickly developing more advanced targeting strategies. With greater integration across buy-side platforms, advertisers can now meet their target audience across all devices, keeping their ads front and center whether people are at home, at work or on the go.

Read the full article on AdExchanger.