Fraud: The F-Word in Digital Advertising
There are steps that can be taken to combat ad fraud with the various tools available on the market. What actions can be taken to ensure your ads are being served by real publishers and shown to the right target audiences?
Tips For Trafficking Ads
With any digital advertising campaign, you’ll have several creatives and click through URLs related to your campaign. Ad trafficking refers to the process of technically setting up a campaign. But where do you begin?
Doing Digital Advertising the Right Way
Digital advertising can be executed in a lot of different ways. Learn how to effectively lock in your audience, budget, and creative before the launch of a campaign to ensure you have a cohesive digital advertising strategy.
Marketers Turn to Algorithms to Improve Attribution
via IAB Europe