We’re getting to the end of another year where the digital marketing landscape has yet again continued to evolve. With so many choices for consumers, how are you standing out above the rest? You may be getting ready to launch a new digital marketing campaign, brainstorming for future plans, or are just simply tired of the way you’re doing things. Don’t worry, we’re way ahead of you and have come up with three new ideas for you to use in your digital marketing efforts!
- CRM Onboarding
Use CRM onboarding to leverage customer data and relish in all the power it gives in digital advertising. This technology allows you to match online and offline data of your customers. Simply take a CRM list of your customers, think email subscribers, high spending customers, and onboard the list data to serve digital media campaigns to. Through this process, you can create an incentive for current customers or new customers, retention programs like referrals, and reach out through display advertising. In addition, you will be able to gain a deeper understanding of your lists through Choozle Audience Insights; which, we will look at closer in #2.
- Audience Insights
Audience Insights allow you to find underutilized target audiences based on who is visiting your website. By placing the Choozle Smart Tag Container on your website, Choozle is able to match your website visitors against 8,000+ 3rd-party data segments including Demographics, Purchase Behaviors, Interests, Psychographics, Intent and B2B. An underutilized target audience presents you with an entirely new opportunity to reach customers. For example, you are a sports website. Your primary target audience is probably males, 18-40, who enjoy different athletic endeavors. The same target audience for many sports sites like yours – competing for the same customers. What insights will show you are those clients who you may not normally think of as a target audience. This could be females, 18-30, who enjoy running, swimming, and golf. Now, you have a brand new audience to target your brand and products to that the next sporting website hasn’t even thought of.
- Back to Basics
Aside from brand new ideas in the digital marketing landscape, it can be helpful to get back to the basics of your campaign. Ensure you’re hitting the multiple stages within the marketing funnel: awareness, consideration, and conversion. Throughout your digital marketing campaign continue focusing on those three steps, and you can make your digital marketing campaign as successful as you want. The creative you use plus your targeting need to match those different funnels. With that in mind, you will be able to hit the right customers and raise awareness for your brand. Then, once you have that customer, it is easier to retarget the audience and get them to the final stage, decision making.
Stepping out of the box can be a frightening adventure. But, bringing in these three, new ideas for your digital marketing campaign will make your next digital advertising launch that much more successful.