Digital Advertising Strategies Impact User Experience Featured in MarTech Advisor

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As digital advertising becomes more complex, with multichannel, multiscreen experiences, the user experience associated with advertisements still tends to be overlooked by brands and their agencies. Choozle recently conducted a survey to get a better understanding of exactly how consumers are feeling towards the digital advertisements they see online. Initially, the Consumer User Experience Survey had 688 people respond. Of those 688 people, 39% were bounced due to either not having a smartphone or using an ad blocker. Thus, knocking down the number of respondents to 270 consumers. Through this survey, Choozle was able to discover some interesting results on consumers’ ad blocking and overall sentiment toward online advertisements.

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