Marketing + Data at General Assembly – February 16

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On Thursday, February 16 from 6-8pm MST, join Choozle & General Assembly for a deep dive on the power of data-driven insights. With marketers having so much access to copious amounts of data, this event will cover issues such as developing business-building ideas from data, managing data internally, data protection/ownership and working with partners for optimizing the use of data. It’s time to learn and start leveraging the data available to make the best possible marketing decisions. Please join us for an evening of hearing from the experts on Marketing + Data!

 

Hear from:

Ed Messman – GM, Interactive at KBM Group

Ed is currently GM of Interactive at KBM Group where he will lead the global growth of its DMP, Zipline. Prior to KBM, Ed was SVP Corporate Development at SpotRight, a venture backed social data and analytics company he co-founded.

Over the last five years, he has led the company through initial go to market, helped launch a patented cloud-based big data and analytics platform, and has established key partnerships with the largest digital marketing companies and agencies in the world.

Ed is an advisor to several startups in Boulder, CO and works with organizations including Blackstone Entrepreneurs Network to provide advice on operational startup topics including capitalization and organizational growth.

 

Jeffrey Finch – CPO & Co-Founder at Choozle

Jeffrey Finch is Co-Founder & Chief Product Officer at Choozle – Digital Marketing Made Easy™. With nearly 20 years in the digital media space his primary focus has been in the areas of digital advertising, search and social media. He has been a digital marketing and strategy consultant for small to medium-sized businesses for over a decade and has owned and operated several online companies.

 

Josh Demby – Account Executive at Ibotta

Josh Demby is an Account Executive in the data division of Ibotta, focused on business development around media targeting and attribution for advertisers and media platforms. Prior to joining Ibotta, Josh spent over three years with Datalogix (now Oracle Data Cloud) as a product manager on their CPG measurement products, helping COG advertisers measure offline sales impact of digital media campaigns on Facebook, Twitter, and across the ecosystem. Josh holds a MBA from the University of Colorado Leeds School of Business and BA from Georgetown University. As a Denver native, Josh is committed to giving back to his community and is incredibly excited by the growth in technology startups in Denver.

 

Josh Howard – Product Marketing at Alteryx

Josh Howard is a recognized leader in both marketing and data management. With more than 15 years of experience in product marketing and product management across big data, analytics and business intelligence technologies, Josh brings a unique industry perspective and frequently writes and speaks on these topics. Currently, Josh is the product marketing lead for Alteryx’s enterprise go-to-market strategy and based out of Broomfield, CO. Prior to joining Alteryx, Josh led product marketing for Dell Software’s database tools business for 5 years and has also held senior level marketing and product roles at Acxiom, Embarcadero Technologies, and CyrusOne. You can follow Josh on Twitter at @Joshoward

 

Kelsey Kiley – Demand Operations, Director at SpotX

As Director of the SpotX Demand Operations team specializing in client development, Kelsey Kiley leads a team of rockstars who are both buyer advocates and supply consultants – the human touch to the technology connecting the buy- and supply sides of the digital ecosystem. A veteran SpotXer, Kelsey has years under her belt of partnering directly with brands, agencies, trading desks and DSPs to successfully manage online video campaigns driven by data insights.

 

Moderated by:

Rachel Mimken – Director of Client Experience at Choozle

Rachel is Director of Client Experience at Choozle; a Denver-based self-service programmatic media platform that powers digital ad operations for marketers worldwide. Her team provides advisement to Choozle’s partners on campaign strategy, industry trends and how to otherwise leverage the power of programmatic for their businesses.

 

For more information please visit: https://generalassemb.ly/education/marketing-data/denver/32246