Click-Through-Rate [Webinar]

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Click-through-rate, or CTR, refers to the total number of people that click on an advertisement and visit the correlated landing page throughout the duration of a digital advertising campaign. A CTR below the industry average directly correlates with the success of the campaign’s creative, user experience, and targeting tactics used.

This video was filmed on, May 23, 2017, at 2:00 PM MDT and shares information about click-through-rate and the tips to achieving a higher CTR.