Starting on September 28th, Denver Startup Week is a community-driven week long event to celebrate everything entrepreneurial in the Mile High City. This year focuses on six concurrent tracks of programming – Founder, Developer, Growth, Product, Designer, Maker – with events that includes sessions, presentations, panels, workshops, happy hours, social events, job fairs and much more.
Last year, 750+ RSVPs to this panel. So we’re back with more insights as we talk about the new trifecta: Context, Community, Conversions. Lots has already changed since last year, and we have much to share about the way Google’s Hummingbird algorithm (which favors social presence), Facebook’s throttling of organic visibility (which means your fan page won’t be seen without paying for it), and the rise of mobile (which means your message must be optimized in new ways), requires a content and conversation plan that’s built with strategic CONTEXT and driven by COMMUNITY, in order to secure CONVERSIONS.
Date: Monday, September 28th
Time: 2:00pm — 3:30am
With the rise of SaaS and other high-touch service models comes a need for a rockstar team of people to manage, nurture, and grow their client base. Explore how “Client Success” is different from “Customer Service”, how to recruit and develop a killer Success team, and otherwise how a strong Success team can impact your company’s bottom line.
Date: Tuesday, September 29th
Time: 12:00pm — 1:30pm
Nearly all organizations hold a vast amount of data about their customers that until recently hasn’t been able to be used to its full effect. Companies marrying their CRM data to online profiles and gathering of data based on browsing history has opened new opportunities in targeting and remarketing for their digital marketing campaigns.
In this panel discussion, the audience will find out how to manage data correctly, the capabilities of 1st versus 3rd party data, and how to use data in your digital marketing campaigns.
Date: Tuesday, September 30th
Time: 8:00am —9:30am