Tips to Create a Story with Your Digital Marketing Campaign

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Creating a story with your digital marketing campaign is an important step in drawing the target customer in and making them engage to complete the goal conversion. There are many different aspects that need to be taken into consideration when … Read More

Common Digital Marketing Mistakes & How to Avoid Them

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Digital marketing has grown tremendously in recent years and can be complex. Who’s my audience? And, what should I look for throughout a campaign? – Are just a few questions many digital marketers are asking themselves. We’re here to help … Read More

Three Tips for Audience Extension

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Audience extension allows publishers to take those who visit their website and extend it even further by displaying advertisements to those users, and users like theirs, on other sites. Publishers can generate even more revenue by reaching beyond just their … Read More

Three Tips for Trafficking Ads

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In digital advertising execution, ad trafficking refers to the process of technically setting up an ad campaign, according to the Digital Advertising Glossary. As today’s digital landscape becomes more complicated, it is important to understand the steps required to set … Read More

In-Stream Vs In-Banner

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In-stream and in-banner are two forms of video ads readily available within online advertising. Both in-stream and in-banner video ads offer various benefits for different reasons. Let’s dive into what these two forms of video ads are and how they … Read More

How Can Publishers Leverage Programmatic?

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With the rise of programmatic advertising, publishers have a valuable opportunity to generate revenue by selling their inventory and by serving ads on their network. Let us take a look at the specifics. Publishers can provide valuable data to their end … Read More

What the HECK is CPA?

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Understanding the various acronyms within the digital realm may seem overwhelming, but it is important to understand how to generate the best ROI. Deciding which advertising metric to use is also important in facilitating a transaction that is profitable and … Read More

Publishers: Increasing Revenue & Effectiveness with Audience Extension

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Audience extension is currently being leveraged by 3 out of 4 digital publishers. This increase of adoption is a clear indication that this strategy is gaining traction and providing positive, revenue generating results to many players in the digital space. Increased … Read More

Targeting by Location: How to do it right [Webinar]

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What’s the best way to pinpoint your target audience? Geographical targeting, arguably. Geo-targeting helps brands encourage audiences in a particular region or market, taking specific actions based on tactical goals, such as attending an event at a local branch. Geo-targeting … Read More

Three Things Publishers Should Know About Programmatic

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“72% of publishers are now using programmatic ad technologies,” according to a recent AdAge survey. Publishers have been slow to join the digital media movement, but the industry is seeing a transition. Publishers are realizing the opportunities that are available with programmatic … Read More

How Publishers Can Use Audience Extension [Webinar]

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The relationships publishers have with their highly-valued audiences are no longer confined to only their websites or networks. Data Management Platforms and other digital advertising technologies have given rise to audience extension, a service that is expanding digital boundaries for both … Read More

Category & Site Lists Targeting | Client Success Corner

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Choozle’s self-service platform is strategically designed to put you in the driver’s seat of your advertising campaigns. Not only do we make digital advertising a cinch, but we also make it transparent. Part of that transparency includes detailed site lists that can … Read More

Why You Knead Retargeting | Client Success Corner

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The most commonly discussed strategies during campaign planning sessions are always behavioral and contextual targeting. Digital marketers love building complex custom audiences using meticulously selected third-party data segments and layering on ideal categories of websites. If programmatic advertising was a … Read More

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