Programmatic Advertising Waterfall [Webinar]

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Leveraging Choozle’s campaign data can be a great strategy when either trying to target or block specific websites for your programmatic campaigns. Whether wanting to bid only, not at all or higher or lower for placements on certain sites, using … Read More

Consumer User Experience Survey [Webinar]

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Digital advertising is experiencing a shift towards a multiscreen world, and despite increasingly available opportunities, user experience tends to be overlooked by brands and their agencies. To better understand this opportunity, Choozle recently conducted a survey to see how consumers … Read More

Click-Through-Rate [Webinar]

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Click-through-rate, or CTR, refers to the total number of people that click on an advertisement and visit the correlated landing page throughout the duration of a digital advertising campaign. A CTR below the industry average directly correlates with the success … Read More

Ad Groups [Webinar]

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An ad group allows advertisers to segment strategies used in their overall digital advertising campaign. These strategies include contextual targeting, data targeting, retargeting, IP, and CRM. It’s important that advertisers segment them to get the best performance for their campaign … Read More

Ad Fraud [Webinar]

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Ad fraud continues to be a growing concern among marketers and advertisers. With the growing number of incidents like “MethBot”, advertisers are searching for more answers on what exactly they should be looking out for during their campaigns to detect … Read More

Platform Enablement Guide [Webinar]

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Have you always outsourced your programmatic advertising efforts? Have you felt overwhelmed by the task of bringing your media buys in-house? Choozle’s Programmatic Enablement Guide can help to answer many of the questions you have. Join us for this call … Read More

Media Habits & Digital Advertising [Webinar]

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Since the start of the internet era, media habits among users have continued to evolve. From radio and television to dial-up internet, to mobile phones. How people engage in the media has not only changed how users view content, goods, … Read More

Campaign Planner Guide [Webinar]

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Are you thinking about pulling the lever and starting a programmatic campaign with Choozle? Learn the parameters that should be known when starting a campaign and the correct tactics and strategies based on the campaign’s monthly budget. This webinar was … Read More

Display Advertising 101: Improving User Experience [Webinar]

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The user experience during a campaign can either make or break the success of that campaign. Many pieces of a digital advertising campaign can play a role in the overall user experience: ad content, ad quality, and placement. Each piece … Read More

Best Practices for Mobile [Webinar]

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More searches are done on mobile than ever before, so shouldn’t you target consumers on the devices they are using? Join us for this webinar to learn about mobile targeting strategies so you can build campaigns to target users on … Read More

Key Learnings & Best Practices [Webinar]

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Are you ready for 2017? How much do you really know about the key challenges that you’ll face next year? Leveraging our sample of historic campaigns within 2016, we put together our Choozle Digital Advertising Findings & Best Practices Report … Read More

Uploading HTML5 Creative in Choozle [Webinar]

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One of the most important elements of any digital advertising campaign is its creative. The creative is the first thing consumers see, determines if they will visit your website, and ultimately is the first step to conversion. This webinar was … Read More

Breaking Up With Traditional Advertising [Webinar]

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It’s time for marketers and advertisers everywhere to end their relationships with traditional media buying. There’s a new hunk in town – programmatic – and he (or she) is ready to take on all your media needs. This webinar was … Read More

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