Digital Advertising Impacting User Experience Survey

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Digital advertising is experiencing a shift towards a multiscreen world, and despite increasingly available opportunities, user experience tends to be overlooked by brands and their agencies. To better understand this opportunity, Choozle recently conducted a survey to get a better understanding … Read More

Ad Fraud [Webinar]

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Ad fraud continues to be a growing concern among marketers and advertisers. With the growing number of incidents like “MethBot”, advertisers are searching for more answers on what exactly they should be looking out for during their campaigns to detect … Read More

Gender Representation in Ad-Tech Featured in MarTech

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Gender representation is a hot topic in today’s world, especially as it relates to women within the technology industry. According to the Bureau of Labor Statistics, women are 33 percent more likely to gain a college degree than men and … Read More

Choozle at SearchCon 2017

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Choozle is sponsoring and attending SearchCon today, Thursday, April 27 through Friday, April 28 in Breckenridge, CO. The conference brings together an exciting line-up of industry experts in SEO, digital marketing, content marketing, and search marketing – all under one … Read More

Platform Enablement Guide [Webinar]

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Have you always outsourced your programmatic advertising efforts? Have you felt overwhelmed by the task of bringing your media buys in-house? Choozle’s Programmatic Enablement Guide can help to answer many of the questions you have. Join us for this call … Read More

Choozle at AMIN Integrated Conference and Partner Tradeshow

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On April 30, 2017, Choozle will be hosting the opening event at the AMIN Integrated Conference and Partner Tradeshow in Minneapolis, MN. The conference will bring together all AMIN members and affiliated partners to meet and network until May 3, … Read More

Programmatic TV—Will It Happen? | Choozle SimplaMATIC

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Programmatic TV—Will It Happen? Programmatic TV will allow marketers and advertisers to display on television but have the specificity and targeting available through regular programmatic advertising. In order to actually understand programmatic TV, let’s take a step back and discover … Read More

Choozle Builds UK Based Team

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Choozle has expanded its European Union footprint with the opening of a London-based office with key personnel, Austin Saunders and Kristen Ditsch, to manage European operations. With the major growth in online display advertising in the European Union, Choozle recognized … Read More

Media Habits & Digital Advertising [Webinar]

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Since the start of the internet era, media habits among users have continued to evolve. From radio and television to dial-up internet, to mobile phones. How people engage in the media has not only changed how users view content, goods, … Read More

Campaign Planner Guide [Webinar]

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Are you thinking about pulling the lever and starting a programmatic campaign with Choozle? Learn the parameters that should be known when starting a campaign and the correct tactics and strategies based on the campaign’s monthly budget. This webinar was … Read More

Fighting Fake News with Digital Advertising Transparency Featured in MarTech

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Was there any bigger buzzword and general hot button issue at the end of 2016 than “Fake News?” Fake news played a key role in the 2016 election as it filled the social media feeds across the political spectrum and … Read More

Digging Deep into the Most Reliable Benchmarks for Programmatic Campaigns Feature In PerformanceIn

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In the age of modern digital advertising, information is king. Marketers aiming to maximise return on investment from their digital advertising must analyse a variety of tactics and metrics associated with each channel and strategy as well as stay up to date … Read More

How to Use Retargeting to Generate More Customers | SimplaMATIC

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How to Use Retargeting to Generate More Customers Did you know that only 2% of shoppers are likely to convert on the first visit to a website? Learn how you can get the other 98% to convert with retargeting and … Read More

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