3 Keys To Prevent Programmatic Ad Fraud

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Programmatic advertising has leveled the playing field of digital marketing. Thanks to the auction environment of the real-time bidding (RTB) landscape, small and mid-sized agencies and marketers of all size and scope can leverage powerful and precise digital advertising tools. … Read More

New Features: HTML5 Uploading & Video Optimizations

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We’re always trying to make things easier and better for you as you execute your AWESOME digital advertising campaigns. Which is why we are excited to announce the most recent additions to the platform – HTML5 Creative Uploading and Video Ad Group Optimizations.  HTML5 Creative … Read More

New Feature: CRM Matching

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Running digital advertising campaigns doesn’t need to be island. We are believers that integrating your customer relationship data into your programmatic digital advertising campaigns can help drive maximum ROI. Which is why we are excited to announce the most recent … Read More

Keys To Guarantee A Successful Business

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New research shows that the failure rate of ALL business is now 96 percent and the failure rate of startups is at 99 percent. Research also identifies the major reason that businesses fail is lack of business knowledge of Management. … Read More

More Data: Increase of Data Segments by 300%

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More data is a good thing. Especially when it comes to digital advertising campaigns. Choozle’s Audience Insights provide the ability to unlock the hidden gems in your audience data and develop campaigns to reach your potential customers on a more granule … Read More

3 Trends in Programmatic for 2016

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Programmatic experienced exponential growth in 2015 and the industry shows no signs of slowing down. “U.S programmatic ad spend is projected to reach $20.41 billion by 2016, accounting for 63% of digital display ad spending overall,” predicts eMarketer. Trend #1: Mobile … Read More

Justin Galvin Joins Choozle as Country Manager to Accelerate Company Growth and Expansion In the United Kingdom

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Choozle Makes it’s Way Across the Pond  Choozle is excited to announce the newest addition of our team: Justin Galvin, United Kingdom Country Manager, who will be responsible for managing European operations. With the significant growth in online display advertising in … Read More

3 Ways Insurers Can Integrate Digital Strategies into the Marketing Mix

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There seems to be a consensus that digital marketing and healthcare just don’t mix. Between regulatory compliance, data limitations, and privacy constraints, healthcare marketers have plenty of reasons to justify staying away from digital. Read the full article on Medical … Read More

Staying On It | Campaign Pacing Alerts Now Available

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When you’re running digital marketing campaigns across multiple platforms, monitoring the progress of these campaigns can be time consuming. Since we’re always trying to make things easier for you, the programmatic ninja at your agency, we have made an improvement … Read More

Small Businesses: Big Opportunities in Programmatic

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Small and midsize businesses (SMBs) now have a substantial digital marketing opportunity at their disposal – programmatic media buying. Unfortunately, a significant number of SMB marketers are not taking advantage of this opportunity. According to a Forrester Consulting study, programmatic … Read More

The Key to Successful Retargeting Campaigns | Choozle SimplaMATIC

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  The Key to Successful Retargeting Campaigns Retargeting is a powerful tool for your advertising campaign, but what are the ways in which you can ensure its success for your brand? The Power of Contextual Targeting Using a combination of … Read More

A Beginner’s Guide to Programmatic Advertising & RTB

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Programmatic media buying is the new wave of buying digital advertising. With a recent MediaPost report stating that “66% of marketers are planning to raise programmatic advertising budgets” in 2016, there is no indication that is going anywhere. So what exactly … Read More

Brandspeak: Optimizing the Digital Marketing Mix

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Any quality marketing strategy is an artful combination of creative, distribution and optimization. However, at every turn, there seems to be a new digital medium to understand and leverage. In the past five years alone, we’ve seen the rapid ascent … Read More

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