How to Use Facebook Exchange in Digital Marketing Strategies

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Facebook Exchange offers an alternative vehicle for digital marketing. Marketers can target their consumers in a similar strategy as standard real-time bidding campaigns. It is most useful to advertisers who want to extend the reach of their existing exchange-based remarketing and behavioral targeted campaigns … Read More

Simplicity of Tools Impacts Ad Tech Industry

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The introduction of programmatic advertising has caused a myriad of platforms to pop up throughout the ad tech industry. However, many of these platforms offer just a fraction of the tools and capabilities needed to run scalable media buying. The rise … Read More

Three Simple Ways to Bring Scale to Programmatic Advertising

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Programmatic provides efficiency and scalability, due to the fact it is the automation of the traditional media buying process. Because of this, it enables marketers and advertisers to run programmatic campaigns with speed and efficiency. Below are three steps to get the … Read More

Programmatic Provides Simplicity & Scalability

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Programmatic, or the automated means of buying media, allows marketers to run campaigns quickly and cost effectively. Think of it as an assistant that does the tedious work for you so that you can focus your energy on bigger and … Read More

IP Address Targeting [Webinar]

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IP address targeting is a valuable tool available within the Choozle platform that can be leverage within your digital marketing strategy. View our latest webinar to learn how this targeting tactic is used for real-time (programmatic) advertising campaigns across video, mobile, … Read More

Category & Site Lists Targeting | Client Success Corner

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Choozle’s self-service platform is strategically designed to put you in the driver’s seat of your advertising campaigns. Not only do we make digital advertising a cinch, but we also make it transparent. Part of that transparency includes detailed site lists that can … Read More

Branded Third Party Data: Best Use Case

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Third-Party Data is gathered by a specific company or organization that is archived and then shared with marketers and advertisers. It allows for more consumer data that can give detailed insight and be used to for marketing purposes. Third-Party Data is … Read More

Making the Most of your Insights

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When approaching the numerous data segments available, it can get overwhelming. There are three general rules to keep in mind to help you avoid getting bogged down with all that data. After all, not every data segment will be relevant … Read More

Data: Friend or Foe?

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Too much of something is never a bad thing… unless it is data. In the world of digital marketing, there are endless amounts of accessible data. Data provides consumer insight, a means for retargeting, and a way to reach an … Read More

Simple, yet Under-Used Targeting Tactics

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The digital marketing industry is constantly evolving and staying up to date with all of the new strategies can be tiresome and overwhelming. Below are two under-used, yet effective targeting tactics. After all, “You can’t expect to just write and … Read More

Programmatic Targeting Tactics: IP Targeting

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There are many targeting tactics available for advertisers to take advantage of in programmatic advertising. However, which are right for you? IP Targeting is an additional strategy to pursue when testing the various targeting tactics in programmatic advertising. IP Address targeting … Read More

Why You Knead Retargeting | Client Success Corner

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The most commonly discussed strategies during campaign planning sessions are always behavioral and contextual targeting. Digital marketers love building complex custom audiences using meticulously selected third-party data segments and layering on ideal categories of websites. If programmatic advertising was a … Read More

Bids, What? [Webinar]

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When it comes to crafting the perfect advertising campaign, everyone always focuses the attention on a great ads design or selecting the perfect targeting audience. Very few people take into account another critical factor: The bidding strategy. This product webinar … Read More

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