Will Programmatic Media Buying Ever Rule the World?

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Programmatic media buying is one marketing trend that only continues to grow in popularity and usage. With more than 7 trillion digital display ad impressions available in 2016, automated media execution processes leveraging technology and data (programmatic advertising) now power … Read More

Here Come New Ideas for Your Digital Marketing Campaign

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We’re getting to the end of another year where the digital marketing landscape has yet again continued to evolve. With so many choices for consumers, how are you standing out above the rest? You may be getting ready to launch … Read More

Anatomy of a Successful Display Ad

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With $32.17 billion being spent on display advertising in 2016, according to eMarketer, it’s important to be aware of the anatomy of a successful display ad. Whether you are new to creating display ads or you consider yourself a pro, knowing … Read More

Doing Digital Advertising the Right Way: Start With Your ABCs

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Tackling a digital advertising strategy can be overwhelming. Not only are there a lot of digital advertising tactics that can be used but there are multiple ways to execute your digital advertising campaigns. Ease your anxiety and take digital advertising … Read More

Tips for Budgets and Bids for Holiday Campaigns [Webinar]

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Although the leaves haven’t changed yet, the whirlwind of the holiday season will be here before we know it. With that comes more competitive bidding for ad placements and budgeting accordingly to win these ad placements. Join us to learn … Read More

What is Real-Time Bidding?

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Real-time bidding, also known as RTB, is the buying and selling of online ad impressions through real-time auctions.  These real-time auctions occur in the time it takes for a web page to load. These online auctions are often facilitated by … Read More

Targeting by Location: How to do it right [Webinar]

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What’s the best way to pinpoint your target audience? Geographical targeting, arguably. Geo-targeting helps brands encourage audiences in a particular region or market, taking specific actions based on tactical goals, such as attending an event at a local branch. Geo-targeting … Read More

Programmatic and Ad Blocking

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Ad blocking has been a point of concern across the digital landscape for a long time. With any concern, it is important to dive into what exactly the issue is, how it impacts digital advertising campaigns, and how to overcome … Read More

Conversion Tracking: How Does It Work? [Webinar]

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We want to help you get the most out of your programmatic campaigns, but we understand that conversion tracking and campaign measurement can be confusing and difficult to set up. How can you see tangible results from your campaigns? What … Read More

Programmatic Provides Upward Career Projection

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Programmatic experienced exponential growth in 2015 and the industry shows no signs of slowing down. “U.S programmatic ad spend is projected to reach $20.41 billion by 2016, accounting for 63% of digital display ad spending overall,” predicts eMarketer. The industry has certainly created … Read More

What is Micro-Moment Marketing?

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Micro-moment marketing is the concept around the mass amounts of content delivered to consumers on a daily basis. These experiences are intended interactions between a brand and consumer while they are online. Think with Google defines the different types of micro-moments that users experience: … Read More

Targeting First, Creative Second

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Creative and targeting hold immense value when considering what makes a successful digital marketing campaign. First and foremost, as a marketer, it is important to understand the desired target audience before launching any digital marketing campaign. This demographic and physiographic … Read More

Campaign Tracking: How Does Tag Management Work?

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Developing a marketing strategy takes time and various rounds of testing different tactics. It is also very important to gather insight into your campaign performance to ensure that it is reaching your KPIs. What is a Smart Tag Container? A … Read More

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