Digital Advertising Findings & Best Practices Whitepaper | Choozle SimplaMATIC

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Digital Advertising Findings & Best Practices Whitepaper The Choozle Digital Advertising Findings & Best Practices Whitepaper analyzes digital advertising campaigns executed in the Choozle platform to gather trends and benchmarks to apply to future campaigns. DOWNLOAD NOW op Five Benefits … Read More

Top 5 Benefits of Programmatic Advertising

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Programmatic advertising offers many benefits beyond faster reporting times and endless data. The total number of benefits offered by programmatic is often what sways marketers and advertisers to start buying their media this way. In fact, more than two-thirds of … Read More

It’s Not Me, It’s You: Simple Steps to Make the Switch to Programmatic

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Marriage expert Hellen Chen recently asserted that 85% of relationships end in a break-up. Sometimes in life, you get to a point with someone or something, and you just have to say “It’s not me, it’s you…we’re over” and join … Read More

Five Ideas You Can Steal for Your Digital Advertising Campaign

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Creating a successful digital advertising campaign can be a hard path to maneuver. With so many successful campaigns out there it is hard not come up with something that’s already been done. However, there are the general ideas marketers and … Read More

How to Solve the Biggest Problems with Digital Advertising

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Digital marketing has had a large impact on the marketing and advertising ecosystem. With new technologies and innovations, problems have begun to arise with marketers. There’s more information, more options, and more decisions having to be made. But, it’s digital … Read More

The Best Ways to Utilize Digital Advertising

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The internet has made our lives easier than anyone ever anticipated. We can order clothes, cleaning supplies, and even groceries and have them delivered directly to our doorstep. Looking up directions no longer requires a paper map in our hands. … Read More

Video Advertising with Choozle [Webinar]

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Real-time bidding and programmatic media buying offer marketers the ability to use a variety of creative types to engage their desired customer. Video ad units are known to produce higher engagement rates and ROI for marketers. So the questions for digital video ads are: what to buy, where … Read More

The Simplest Ways to Make the Best of Digital Advertising

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Digital advertising has grown from SPAM in the late 70’s to banner ads in the early 90’s, to pop-ups, pay-per-click, social media advertising, and now programmatic. With each innovation in digital advertising, the landscape of creating a successful campaign can … Read More

Tips/Mistakes for Lead Generation

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Lead generation refers to the process of creating an interest in a service by prospecting potential clients to develop the sales pipeline. It is an integral part of any business as it is the backbone for receiving new customers. Whether … Read More

Last Minute Digital Advertising Tips for the Holidays

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The countdown to Christmas has officially begun, and there are only 17 days left until the big day. Then, shortly after New Year’s, and the holiday season will come to an end. With less than a month of the jolly … Read More

Programmatic Readiness Survey

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With programmatic expected to grow 31% in 2017, it’s time to see if you are ready to adopt programmatic advertising! Take the short survey to see where you score on the programmatic readiness scale.  

How Does Real Time Bidding Work? Find out.

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Real-time bidding has changed the face of online advertising, but there’s still confusion around what it actually is. Here’s a primer, in plain English: Everyone’s talking about real-time bidding. What is it? Real-time bidding refers to the buying and selling … Read More

How to Determine Goals for Your Digital Advertising Campaign

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Determining the goals for your digital advertising campaign is one of the most important steps in the media strategy process. The goals you decide to use for your campaign create a pathway that could lead to the success of your marketing … Read More

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