Programmatic Media Buying Tips for The HOLIDAYS

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Yes, we know we are early but the holiday season is a big annual gift … Read More

Denver Startup Week: The Next Advertising Frontier: How To Harness The Power Of Ad Tech Panel

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Denver Startup Week is here! Starting on September 15th, Denver Startup Week is a community-driven … Read More

How Can Big Data Make The Most of Small Campaigns?

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The average small and medium-sized business (SMB) in the US spends about $400 a month … Read More

CLOSED: We’re Looking for a Client Success Intern to join the team!

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Position Overview: This position will work with the Client Success Manager to help deliver day-to-day … Read More

5 Myths of Digital Marketing

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The digital marketing industry has evolved into a very complex and technical entity. With the … Read More

Understanding Demographics In Online Marketing

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Demographics is one way to understand your website visitors and help guide you in important decisions … Read More

What does ‘Big Data’ mean and why you need it in your 2014 planning?

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For digital marketers the term ‘Big Data’ refers to the substantial amount of data that is available … Read More

What’s Your Post-Holiday Digital Marketing Plan

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During this holiday season, you’ve likely been ruining your digital marketing team on full throttle. … Read More

5 Digital Marketing Terms That Make You Sound Professional

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Admit it! As the only digital marketer at your company it’s not easy to stay up-to-date on the latest trends in the industry and news on your competitors. But most importantly it’s impossible to keep up on all the digital marketing jargon and endless acronyms. As a team of one, here is a list of digital marketing terms that will allow you to talk-the-talk and sound like a professional digital marketer.

1. Algorithms: Algorithms are like recipes: They’re formulas that include a bunch of different variables that search engines use when they crawl your website to determine how your page should rank in search results.While Google has recently changed their search ranking algorithms, marketers still need to be aware of the important changes so they can continue to optimize content and drive new visitors.

2. SaaS: “SaaS” means “software as a service.” So, if you’re using any software that’s hosted by another company and they store your information in the cloud, you’re using a SaaS product.

3. KPI: Key performance indicators (or KPIs) are metrics that you look at to track the progress towards your marketing goals. Some examples of marketing KPIs are CAC (cost of customer acquisition) or the ratio between the lifetime customer value to the cost it takes to acquire a customer (LTV:CAC).

4. API: An “application programming interface,” or API, is kind of a like a phone for applications to have conversations. An API literally “calls” one application and gets information to bring to you to use in your software. And while all this sounds techy, it’s important for marketers to understand what APIs can do to factor them in to their marketing strategies.

5. CPM: The “cost per impression,” or CPM, is a term used in online advertising and marketing related to web traffic. Specifically, it is the cost to offer potential customers one opportunity to see the advertisement either on search, Google AdWords, Facebook, or Twitter for an advertising campaign.

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