The digital marketing industry has evolved into a very complex and technical entity. With the right plan and execution, however, it offers both small and large businesses an unparalleled ability to reach and grow their customer base. Just like all … Read More
Demographics is one way to understand your website visitors and help guide you in important decisions relative to your digital marketing plan. The term ‘demographics’ is used to describe the individual characteristics of a user, which includes age, gender, location, and many … Read More
For digital marketers the term ‘Big Data’ refers to the substantial amount of data that is available that covers everything from transactional history, consumer buying behavior, interests, location, and so much more. In addition, ‘Big data’ refers to the ability to sense of this data … Read More
During this holiday season, you’ve likely been ruining your digital marketing team on full throttle. But what happens once the holiday season is complete? Here are a few actions that you and your digital marketing team can take post-holiday time. 1. … Read More
Admit it! As the only digital marketer at your company it’s not easy to stay up-to-date on the latest trends in the industry and news on your competitors. But most importantly it’s impossible to keep up on all the digital marketing jargon and endless acronyms. As a team of one, here is a list of digital marketing terms that will allow you to talk-the-talk and sound like a professional digital marketer.
1. Algorithms: Algorithms are like recipes: They’re formulas that include a bunch of different variables that search engines use when they crawl your website to determine how your page should rank in search results.While Google has recently changed their search ranking algorithms, marketers still need to be aware of the important changes so they can continue to optimize content and drive new visitors.
2. SaaS: “SaaS” means “software as a service.” So, if you’re using any software that’s hosted by another company and they store your information in the cloud, you’re using a SaaS product.
3. KPI: Key performance indicators (or KPIs) are metrics that you look at to track the progress towards your marketing goals. Some examples of marketing KPIs are CAC (cost of customer acquisition) or the ratio between the lifetime customer value to the cost it takes to acquire a customer (LTV:CAC).
4. API: An “application programming interface,” or API, is kind of a like a phone for applications to have conversations. An API literally “calls” one application and gets information to bring to you to use in your software. And while all this sounds techy, it’s important for marketers to understand what APIs can do to factor them in to their marketing strategies.
5. CPM: The “cost per impression,” or CPM, is a term used in online advertising and marketing related to web traffic. Specifically, it is the cost to offer potential customers one opportunity to see the advertisement either on search, Google AdWords, Facebook, or Twitter for an advertising campaign.