Importance of Creating a Programmatic Plan

with No Comments

So, you’re bringing programmatic advertising into your business. You’ve worked with leadership, identified your operators, and established offerings. But, why is it important to take these steps and build out your programmatic plan? 1. It gets everyone on the same … Read More

How Choozle Guards Against Ad Fraud

with No Comments

Have you had experience with ad fraud during a digital advertising campaign? If not, are you worried about ad fraud? Have no fear! Choozle is here to help you guard your campaigns against the bots and misrepresentation. At Choozle, if … Read More

Get More Conversions with Data & Insights

with No Comments

Data, data, data. It’s all anyone is talking about and all they want to see during their digital advertising campaigns. But how can you use that data to better your campaign? Throughout the beginning, middle and end of the marketing … Read More

The Signs of Ad Fraud & Prevention

with No Comments

Ad Fraud has been a continual topic of conversation in the digital advertising industry in recent years. Cases like Methbot, the biggest ad fraud to date, have only made advertisers keep a closer on the campaigns being run and the … Read More

Programmatic TV: Will It Happen?

with No Comments

Programmatic TV will allow marketers and advertisers to display on television but have the specificity and targeting available through regular programmatic digital advertising. However, these targeting tactics are not nearly as sophisticated as digital advertising…yet! In order to actually understand … Read More

Media Consumption & Digital Advertising

with No Comments

The way we view media continues to change over the years – print, radio, television, mobile. As of 2016, U.S. adults were spending 10 hours and 39 minutes a day consuming media. That is 10 hours and 39 minutes an … Read More

NOW HIRING: Sales Director/Senior Sales Director – San Francisco

with No Comments

  Position Overview: The Sales Director / Senior Sales Director will be responsible for revenue growth and client development in San Francisco and the Pacific Northwest.The position is ideal for someone who wants to scale with a high-growth, venture-funded SaaS … Read More

How to Build a Successful Programmatic Campaign

with No Comments

Building a successful programmatic campaign is easy with Choozle’s “Campaign Planner Guide”! Follow the guide by completing the campaign parameters to fit with your digital advertising strategy and select the targeting tactics & strategies to be used based on your … Read More

How to Use Retargeting to Generate More Customers

with No Comments

Did you know that only 2% of shoppers are likely to convert on the first visit to a website? That’s a small percentage for any website – no matter what the size of the business is. So, with this 2%, the … Read More

Women in Ad-Tech

with No Comments

Choozle recently conducted a survey to understand the staffing make-up of women in the ad tech industry. The survey took into account the size of the company (small firm, mid-sized, or large firms), the number of female executives, females in … Read More

Reach & Track Your Target Customers All Through One Platform

with No Comments

Reaching your target audience can seem like a daunting task in and of itself. Add on tracking those target customers once they’ve interacted with your digital advertisement and it can seem impossible. But, when using programmatic advertising platforms, it’s as … Read More

Why Programmatic is the Future

with No Comments

2017 has already been full of programmatic advertising talk in the digital space. Growth expectations, professional opinions, and the typical ad fraud concerns with programmatic have all made an appearance in publications recently. Media Post posted back in November that … Read More

2017 Stevie Awards Bronze Winner

with No Comments

This past weekend, on February 25 in Las Vegas, NV, Choozle won the 2017 Stevie Bronze winner for Customer Service Department of the Year in the 11th annual Stevie Awards for Sales & Customer Service.   The Stevie Awards for … Read More

1 2 3 4 13