Disrupting the Ad Tech Matrix

with No Comments

Is there any industry with as much fragmentation and disparate overlapping technology solutions as the online advertising industry?  DSP, SSP, DMP, RTB, CPM, CTR, DNT….WTF?  If creating acronyms is a measure of success, then online ad technology is the front … Read More

What the HECK is a Cookie!?!

with No Comments

The term ‘COOKIE’ gets thrown around a lot in the digital marketing and advertising space.  And while we all wish it was a delicious Girl Scout cookie, it’s not.  So what does ‘cookie’ mean and how is it used in … Read More

What the heck does Click-Through mean?

with No Comments

In the digital marketing world the term click-through is gold. More commonly it is referred to as CTR, which stands for “Click Through Rate”. CTR refers the percentage of people visiting a web page who access a hypertext link to a particular … Read More

Digital Marketing “Grows Up” in 2014

with No Comments

As we wrap up another year, it’s time for all to reflect on where the digital marketing industry has been and where it will go. Moving into 2014, we expect to see greater strides towards efficiency and profitability for the entire … Read More

What the HECK is Caching?

with No Comments

You could say the internet is just full of hoarders… but in a good way. If you have been on the internet at all (which we’re guessing is a yes) you have probably heard the word ‘Cache’ or ‘Cashing’ thrown … Read More

Cost-Per-Action VS Cost-Per-Click

with No Comments

If you are new to the digital marketing space or a long-time user then you’ve probably debated between Cost-per-action (CPA) and Cost-per-click (CPC). So what is the difference and WHY does it matter? We’ve broken down the differences between Cost-per-action … Read More

Understanding Buyer Clusters

with No Comments

In the online advertising industry, the term ‘Buyer Cluster’ is used to describe a group of individuals that have similar purchase behaviors and demographics. These clusters can include everything from ‘Teen Girls’ to ‘Young Family’ profiles. With the use of … Read More

What the HECK is a Tag?

with No Comments

If you’re in the digital marketing and advertising space you have probably heard the word ‘TAG’ thrown around. (We’re guilty of it.) But what does it mean and how is it used? Here is the ‘What’, ‘How’, and ‘Why’ behind … Read More

1 3 4 5 6