Why You Knead Retargeting | Client Success Corner

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The most commonly discussed strategies during campaign planning sessions are always behavioral and contextual targeting. … Read More

Bids, What? [Webinar]

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When it comes to crafting the perfect advertising campaign, everyone always focuses the attention on … Read More

Cost-Per-Thousand vs. Cost-Per-Click vs. Cost-Per-Action

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Cost per Click. Cost per Mille. Cost per Action. Cost per Lead. Cost per Engagement… … Read More

How Can Agencies Take Advantage of Programmatic

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Programmatic may be a complex landscape to navigate, but the reality is that it’s a … Read More

The Need for Great Landing Pages [Webinar]

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When it comes to turning traffic into conversions, landing pages can be the most important … Read More

Tips on Building Impactful Digital Advertising Creative

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One of the most important elements of any digital advertising campaign is its creative. The … Read More

Reading Detailed Reports [Webinar]

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You’ve set up a new digital advertising campaign and it recently launched. Now what? Do … Read More

Three Simple Ways to Ease Programmatic Into Your Strategy

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Programmatic media buying is out of the world right now in the digital marketing ecosystem. … Read More

Why HTML5 & Upcoming Webinar

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A couple of weeks ago, Google made the announcement that its Chrome browser will no longer allow … Read More

Alphabet Soup: Digital Advertising Glossary

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It seemed like online advertising was going the way of Wall Street with the emergence … Read More

What is happening with the RTB industry?

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The real-time bidding (RTB) industry has become a significant element in the digital advertising ecosystem, … Read More

Why Is Mobile Essential to Your Digital Marketing Strategy?

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Mobile advertising spending continues to increase according to new figures from eMarketer. In 2015, mobile … Read More

Programmatic 101 & Upcoming Webinar

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Programmatic is here to stay. Interpublic Group of Cos.’ buying arm Magna Global projects that programmatic … Read More

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