Reading Detailed Reports [Webinar]

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You’ve set up a new digital advertising campaign and it recently launched. Now what? Do you sit back, hope for the best and wait to see conversions, or do you proactively manage and optimize the campaigns regularly? You probably could … Read More

Three Simple Ways to Ease Programmatic Into Your Strategy

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Programmatic media buying is out of the world right now in the digital marketing ecosystem. But where do you start with making programmatic a potential part of your marketing plan. Below are THREE SIMPLE STEPS to start with the implementation and … Read More

Why HTML5 & Upcoming Webinar

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A couple of weeks ago, Google made the announcement that its Chrome browser will no longer allow Flash ads to play or animate on pageload. And since this announcement Firefox has followed suit. Moving forward, all Flash content (including ads) in Chrome … Read More

Alphabet Soup: Digital Advertising Glossary

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It seemed like online advertising was going the way of Wall Street with the emergence of the exchanges, DSPs and SSPs — turning into a sort of obscure acronym soup. With even more acronyms focused on data, segmentation, movement, attribution and … Read More

What is happening with the RTB industry?

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The real-time bidding (RTB) industry has become a significant element in the digital advertising ecosystem, with no signs of slowing down. The improvement in return on investment is encouraging advertisers, advertising agencies, media buying agencies, and publishers to take an … Read More

Why Is Mobile Essential to Your Digital Marketing Strategy?

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Mobile advertising spending continues to increase according to new figures from eMarketer. In 2015, mobile ad spending in the US is expected to increase 50.0%, reaching $28.72 billion and accounting for 49.0% of all digital ad spending. By 2019, mobile … Read More

Programmatic 101 & Upcoming Webinar

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Programmatic is here to stay. Interpublic Group of Cos.’ buying arm Magna Global projects that programmatic spending will reach $9.8 billion in the U.S. this year, or about 20% of the overall digital-ad market. With this growth more brands are moving … Read More

What is Programmatic Creative? [Webinar]

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Research suggests that ad engagement doubles when the consumer feels the creative of an ad unit is relevant to themselves and their interests. And as digital marketers, our greatest (and toughest) task is to anticipate and attain our consumer’s engagement to … Read More

Four Targeting Strategies For Programmatic Media Buying

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You’re a marketing professional and you’ve been hearing all of the buzz about programmatic media buying and are ready to seriously investigate it as a potential part of your marketing plan. But where do you start? Here are a few … Read More

Mobile Web & Mobile In-App Advertising [Webinar]

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Mobile is the fastest growing digital advertising format in the United States and advertisers have begun allocating dollars to catch users on all devices. It is no surprise that research from BI Intelligence finds that US mobile ad spend is … Read More

Upcoming Webinar: Exploring Programmatic Creative

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Creative is KEY in advertising campaigns. So, why is it that – unlike TV and print – creative consistently takes a back seat in the digital space? A recent study from AppNexus shows that the more ad sizes a campaign … Read More

What the HECK is RTB?

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Real-time bidding has changed the face of online advertising, but there’s still confusion around what it actually is and how it impacts your digital marketing campaigns. What is it? Real-time bidding, also known as RTB, refers to the buying and … Read More

What Makes Retargeting Effective?

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Retargeting, or remarketing helps keep your brand actively engaged by capturing the data from previous site visitors to create personalized, targeted display ads. This helps companies leverage their exposure and reach to a specific target market. It is no surprise … Read More

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