Three Tips for Holiday Campaigns

with No Comments

The holiday season can be one of the busiest times of the year. Preparing for your upcoming holiday campaigns can help you capture the increased revenue opportunities that the season provides. There are three tips and tricks to keep in … Read More

Ad Fraud: F-word in Digital Advertising

with No Comments

When reading headlines about digital ad fraud, you’d have to conclude ad fraud is the F-word in Digital Advertising. But the reality? The dirty little secret is that there are too many stakeholders in the digital ecosystem making money for … Read More

Where Is The Money Going? Digital Advertising Transparency

with No Comments

Global digital advertising is now a $200 billion industry, but while advertisers are spending more than ever before in digital, it has found that many advertisers lack the transparency and control needed to make the most of their digital investments. … Read More

Roles For Self-Serve Digital Media Buying

with No Comments

As agencies look at self-serve digital programmatic media buying platforms, they are asking, “How many people do we need to run this programmatic platform?” Generally, it depends on the marketing program needs and goals. A $1 million national branding campaign … Read More

Feel Like an Olympian: How to Overcome Programmatic Hurdles

with No Comments

The 2016 Summer Olympics are in full swing in Rio and bystanders cannot help but feel the competitive spirit in every aspect. However, it doesn’t just take the Olympics to make marketers strive to achieve GOLD with every programmatic marketing … Read More

Targeting by Location: How to do it right [Webinar]

with No Comments

What’s the best way to pinpoint your target audience? Geographical targeting, arguably. Geo-targeting helps brands encourage audiences in a particular region or market, taking specific actions based on tactical goals, such as attending an event at a local branch. Geo-targeting … Read More

4 Ways Agencies Can Bring Programmatic In-House

with No Comments

Ad Age shares, big business such as Netflix and Kellogg are seeing the value in bringing programmatic in-house. Also, big agencies are committing to programmatic. IPG announced it would automate 50% of its media buying over the next several years. According to … Read More

Category & Site Lists Targeting | Client Success Corner

with No Comments

Choozle’s self-service platform is strategically designed to put you in the driver’s seat of your advertising campaigns. Not only do we make digital advertising a cinch, but we also make it transparent. Part of that transparency includes detailed site lists that can … Read More

Agencies + Programmatic = Success

with No Comments

The AdTech ecosystem is constantly evolving and continuing to be a highly competitive environment. While major agencies have embraced and invested in programmatic buying, new research from Strata Marketing suggests that small and mid-tier shops are still hesitant to commit … Read More

Why You Knead Retargeting | Client Success Corner

with No Comments

The most commonly discussed strategies during campaign planning sessions are always behavioral and contextual targeting. Digital marketers love building complex custom audiences using meticulously selected third-party data segments and layering on ideal categories of websites. If programmatic advertising was a … Read More

Bids, What? [Webinar]

with No Comments

When it comes to crafting the perfect advertising campaign, everyone always focuses the attention on a great ads design or selecting the perfect targeting audience. Very few people take into account another critical factor: The bidding strategy. This product webinar … Read More

Cost-Per-Thousand vs. Cost-Per-Click vs. Cost-Per-Action

with No Comments

Cost per Click. Cost per Mille. Cost per Action. Cost per Lead. Cost per Engagement… Today’s digital advertising is filled with many different pricing options and campaign metrics to monitor. The Cost-Per-Thousand (CPM), Cost-Per-Click (CPC), and Cost-Per-Action (CPA pricing choices … Read More

How Can Agencies Take Advantage of Programmatic

with No Comments

Programmatic may be a complex landscape to navigate, but the reality is that it’s a necessary component of digital advertising. Big agencies are committing to programmatic—according to Forbes, almost half of agencies expect to use programmatic for 60% of the … Read More

1 2 3 4 5 6