Women in Ad-Tech

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Choozle recently conducted a survey to understand the staffing make-up of women in the ad … Read More

Why Make the Switch?

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In recent years, more and more advertisers and their agencies have been making the switch … Read More

Why Agencies Are Moving to Programmatic – Interview with Thayer Media

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This week Choozle interviewed current programmatic platform user Thayer Media to get a little more … Read More

Reach & Track Your Target Customers All Through One Platform

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Reaching your target audience can seem like a daunting task in and of itself. Add … Read More

Managed or Self-Serve: Programmatic Can Work for You

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Programmatic advertising offers many options to marketers, advertisers, and their digital campaigns. For example, advertisers … Read More

Traditional Media Buying vs Programmatic Media Buying

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There’s a reason programmatic is expected to grow nearly 1,000% in the next three years: … Read More

Why Make the Switch From Traditional Media Buying to Programmatic?

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Programmatic advertising has quickly become the most popular platform for digital advertising. In fact, it … Read More

5 Facts About Digital Advertising That Will Impress Your Boss

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Have you started a new position? Or, are you trying to win some brownie points … Read More

Four Ideas for Your 2017 Digital Advertising Campaign

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Digital Advertising is constantly changing, and campaigns are becoming more intricate. 2017 is going to … Read More

Why Digital Advertising Over Traditional Media

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Advertising started as a print, television, and radio industry. Then, the internet entered our world. … Read More

What Methbot Can Teach Us About Combating Digital Advertising Fraud

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On Tuesday, December 20 news was released that the cyber security firm White Ops uncovered … Read More

What is RTB?

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Real-time bidding has changed the face of online advertising, but there’s still confusion around what … Read More

New Year, Now’s the Time for Programmatic

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There are only two weeks until the end of 2016. With the new year coming … Read More

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