Get Control of the Digital Media Operations Chaos

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Media planners, buyers, publishers, reports, phone calls, client meetings = the digital media operations chaos Why spend your days working with multiple people, making phone calls, and constantly pulling reports just for one digital advertising campaign? Get control of the … Read More

Why Collaboration and Flexibility is Important in Digital Advertising

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Technology is constantly changing. One minute we’re using a desktop with dial-up internet and the next we’re looking up everything on our phone from social media to weather to driving directions. These changes are not only being seen in the … Read More

Make Money With Programmatic [Infographic]

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No one is running a charity here. Well, maybe you are In which case, we have some clients we can refer your way. For those of you looking to monetize your efforts, let’s walk through the common models we see … Read More

4 Practices to Guide You Through the Transition to Programmatic

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Transitioning your agency from the traditional form of digital advertising can seem challenging and complicated. But, have no fear! Choozle is here to help guide you through the change and welcome you into the programmatic advertising fold. In order to … Read More

Why You Don’t Need Programmatic Experience to Launch a Campaign

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Programmatic advertising platforms have gathered this reputation that companies need someone with experience because they are complex and hard to use, which can then be expensive to get up and running. But, as far as reputations go, this one is … Read More

How to Build a Successful Programmatic Campaign

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Building a successful programmatic campaign is easy with Choozle’s “Campaign Planner Guide”! Follow the guide by completing the campaign parameters to fit with your digital advertising strategy and select the targeting tactics & strategies to be used based on your … Read More

How to Use Retargeting to Generate More Customers

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Did you know that only 2% of shoppers are likely to convert on the first visit to a website? That’s a small percentage for any website – no matter what the size of the business is. So, with this 2%, the … Read More

Women in Ad-Tech

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Choozle recently conducted a survey to understand the staffing make-up of women in the ad tech industry. The survey took into account the size of the company (small firm, mid-sized, or large firms), the number of female executives, females in … Read More

Why Make the Switch?

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In recent years, more and more advertisers and their agencies have been making the switch from traditional media buying to programmatic advertising. But what exactly is it that’s pushing advertisers to run their digital campaigns this way? We spoke with … Read More

Why Agencies Are Moving to Programmatic – Interview with Thayer Media

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This week Choozle interviewed current programmatic platform user Thayer Media to get a little more insight into why agencies are making the switch to programmatic, benefits of programmatic, and a little advice for those marketers and advertisers thinking of pulling … Read More

Reach & Track Your Target Customers All Through One Platform

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Reaching your target audience can seem like a daunting task in and of itself. Add on tracking those target customers once they’ve interacted with your digital advertisement and it can seem impossible. But, when using programmatic advertising platforms, it’s as … Read More

Managed or Self-Serve: Programmatic Can Work for You

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Programmatic advertising offers many options to marketers, advertisers, and their digital campaigns. For example, advertisers are able to pick who exactly they want to place their digital advertisement in front of when they want to place it, and even where … Read More

Traditional Media Buying vs Programmatic Media Buying

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There’s a reason programmatic is expected to grow nearly 1,000% in the next three years: It’s efficient. Written I/Os, phone calls, and working lunches were all hallmarks of traditional media buying, but nowadays many advertisers are choosing to automate the … Read More

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