Managed or Self-Serve: Programmatic Can Work for You

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Programmatic advertising offers many options to marketers, advertisers, and their digital campaigns. For example, advertisers are able to pick who exactly they want to place their digital advertisement in front of when they want to place it, and even where … Read More

Traditional Media Buying vs Programmatic Media Buying

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There’s a reason programmatic is expected to grow nearly 1,000% in the next three years: It’s efficient. Written I/Os, phone calls, and working lunches were all hallmarks of traditional media buying, but nowadays many advertisers are choosing to automate the … Read More

Why Make the Switch From Traditional Media Buying to Programmatic?

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Programmatic advertising has quickly become the most popular platform for digital advertising. In fact, it is expected to grow 31% within the next year. Spend will continue to grow along with the adoption of programmatic from $39B in 2016 to … Read More

5 Facts About Digital Advertising That Will Impress Your Boss

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Have you started a new position? Or, are you trying to win some brownie points with the boss? Here are five facts about digital advertising that will surely impress your big guy (or lady)!   There are more than three … Read More

Four Ideas for Your 2017 Digital Advertising Campaign

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Digital Advertising is constantly changing, and campaigns are becoming more intricate. 2017 is going to be a big year in digital advertising and marketers, and advertisers are going to have to step up their game to continue being a player. … Read More

Why Digital Advertising Over Traditional Media

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Advertising started as a print, television, and radio industry. Then, the internet entered our world. While it may have taken longer for digital advertising to catch on, it is here now and stronger than ever. When the advantages of digital … Read More

What Methbot Can Teach Us About Combating Digital Advertising Fraud

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On Tuesday, December 20 news was released that the cyber security firm White Ops uncovered Russian criminals running a “Methbot” scam that is defrauding digital advertisers everywhere. It was discovered that this group is siphoning millions of dollars of advertising … Read More

What is RTB?

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Real-time bidding has changed the face of online advertising, but there’s still confusion around what it actually is. Here’s a primer, in plain English: Everyone’s talking about real-time bidding. What is it? Real-time bidding refers to the buying and selling … Read More

New Year, Now’s the Time for Programmatic

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There are only two weeks until the end of 2016. With the new year coming at us like a waffle to the face, it’s time to look at what you should incorporate into your next marketing strategy. Programmatic is moving … Read More

Top Benefits of Using Self-Serve Programmatic

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Self-serve programmatic has made quite the impact on the digital advertising world in recent years. Software platforms reduce the need of human services to operate campaigns while simultaneously making information about the campaign available in real time. But, there are … Read More

5 Steps for Your First Digital Advertising Campaign

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Why did the marketer get off the trampoline? He was worried about his bounce rate! When creating a digital advertising campaign, it is important to think about the different things you need to consider to make it successful. There’s creative, … Read More

What the Election Taught Us About Digital Advertising?

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Regardless of your political affiliation, it’s safe to say we can all agree on one thing: This election has made its mark on the digital advertising ecosystem. The 2008 election marked the first major political foray into new media, but … Read More

Three Tips for Determining Your Target Audience for Digital Advertising

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Starting a digital advertising campaign can bring up many questions on what exactly you need to ensure success. Who exactly are we targeting? How do we want to target them? And, what does our target audience want to see? Whether … Read More

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