How to Use Retargeting to Generate More Customers

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  Did you know that only 2% of shoppers are likely to convert on the first visit to a website? That’s a small percentage for any website – no matter what the size of the business is. So, with this 2%, … Read More

Women in Ad-Tech

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Choozle recently conducted a survey to understand the staffing make-up of women in the ad tech industry. The survey took into account the size of the company (small firm, mid-sized, or large firms), the number of female executives, females in … Read More

Why Make the Switch?

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In recent years, more and more advertisers and their agencies have been making the switch from traditional media buying to programmatic advertising. But what exactly is it that’s pushing advertisers to run their digital campaigns this way? We spoke with … Read More

Why Agencies Are Moving to Programmatic – Interview with Thayer Media

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This week Choozle interviewed current programmatic platform user Thayer Media to get a little more insight into why agencies are making the switch to programmatic, benefits of programmatic, and a little advice for those marketers and advertisers thinking of pulling … Read More

Reach & Track Your Target Customers All Through One Platform

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Reaching your target audience can seem like a daunting task in and of itself. Add on tracking those target customers once they’ve interacted with your digital advertisement and it can seem impossible. But, when using programmatic advertising platforms, it’s as … Read More

Managed or Self-Serve: Programmatic Can Work for You

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Programmatic advertising offers many options to marketers, advertisers, and their digital campaigns. For example, advertisers are able to pick who exactly they want to place their digital advertisement in front of when they want to place it, and even where … Read More

Traditional Media Buying vs Programmatic Media Buying

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There’s a reason programmatic is expected to grow nearly 1,000% in the next three years: It’s efficient. Written I/Os, phone calls, and working lunches were all hallmarks of traditional media buying, but nowadays many advertisers are choosing to automate the … Read More

Why Make the Switch From Traditional Media Buying to Programmatic?

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Programmatic advertising has quickly become the most popular platform for digital advertising. In fact, it is expected to grow 31% within the next year. Spend will continue to grow along with the adoption of programmatic from $39B in 2016 to … Read More

5 Facts About Digital Advertising That Will Impress Your Boss

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Have you started a new position? Or, are you trying to win some brownie points with the boss? Here are five facts about digital advertising that will surely impress your big guy (or lady)!   There are more than three … Read More

Four Ideas for Your 2017 Digital Advertising Campaign

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Digital Advertising is constantly changing, and campaigns are becoming more intricate. 2017 is going to be a big year in digital advertising and marketers, and advertisers are going to have to step up their game to continue being a player. … Read More

Why Digital Advertising Over Traditional Media

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Advertising started as a print, television, and radio industry. Then, the internet entered our world. While it may have taken longer for digital advertising to catch on, it is here now and stronger than ever. When the advantages of digital … Read More

What Methbot Can Teach Us About Combating Digital Advertising Fraud

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On Tuesday, December 20 news was released that the cyber security firm White Ops uncovered Russian criminals running a “Methbot” scam that is defrauding digital advertisers everywhere. It was discovered that this group is siphoning millions of dollars of advertising … Read More

What is RTB?

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Real-time bidding has changed the face of online advertising, but there’s still confusion around what it actually is. Here’s a primer, in plain English: Everyone’s talking about real-time bidding. What is it? Real-time bidding refers to the buying and selling … Read More

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