Developing a marketing strategy takes time and various rounds of testing different tactics. It is also very important to gather insight into your campaign performance to ensure that it is reaching your KPIs.
What is a Smart Tag Container?
- Collecting, aggregating and generating in-depth audience insights
- Building retargeting audiences for ad campaigns
- Track conversion events for campaigns
How Does it Work?
A smart tag container is a secure piece of code that is placed on the header of a website and is an essential component of the efficiency and automation that programmatic advertising provides.
Once the smart container is placed, it will immediately begin collecting cookie profiles to match and provide audience insights. These rich audience insights are populated using data partners to match profiles and aggregate demographic, psychographic, purchase intent and consumer characteristics. The smart container not only allows users to see the demographic and psychographic characteristics of their audience but allows you to create retargeting campaigns of those identified users on your website to create campaigns geared at re-engaging that audience. Lastly, the smart container also allows you to track conversion events made for your campaign. The smart container allows insight into the rate of a conversion event taking place within the website tracked. These results are populated in the campaign and ad group reports and allow marketers to make informed decisions based on their results.