Research suggests that ad engagement doubles when the consumer feels the creative of an ad unit is relevant to themselves and their interests. And as digital marketers, our greatest (and toughest) task is to anticipate and attain our consumer’s engagement to drive the growth of our brand.
What is it that makes you click on one advertisement over another? More often than not, the design and messaging played a huge role in your decision. In this webinar, we will dive into the elements of good creative assets that help generate more interactions, and ultimately help you get more out of your budget.
This industry webinar was recorded on Tuesday, August 16, 2016, at 2:00 PM MDT, and explains best practices for building engaging creative for your digital advertising campaigns.