Brandspeak: Choosing the Best Data for Programmatic Ad Campaigns

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In today’s digital world, there is a seemingly endless supply of data just a few clicks away. In the landscape of programmatic advertising, data influences nearly every detail of campaign strategy and is an invaluable tool used by advertisers across all industries.

Programmatic advertisers use third-party data every day to increase campaign efficiency by identifying desired audiences and allotting ad spend accordingly. When properly utilized, third-party data helps marketers get the most out of their programmatic dollars and plays an integral role in success.

Read the full article on BrandChannel.