We’d all like to think that every single person that comes in contact with our business follows a very straight and orderly path to purchase. Someone visits our site for the first time, then buys a product and becomes a lifelong customer. But in reality, the buyer’s journey is probably not so linear. Retargeting, an important targeting strategy to stay in front of valued customers, has become a common word in marketing circles, yet most marketers have the misconception that ‘retargeting’ is just about targeting existing site visitors or site abandoners.
This webinar was recorded in front of a live audience on Tuesday, June 28, 2016 at 2:00 PM MST and highlights the power of retargeting and some best practices to apply to your next programmatic advertising campaign.