The Keys To Using CRM Data To Drive Digital Advertising Campaigns

with No Comments

Every action someone takes online creates valuable data. Each website interaction, purchase, survey question answered and online engagement helps marketers learn more about their target audience and customer. This collection of data provides marketers with the ability to create customized … Read More

Programmatic: BYOS (Bring Your Own Strategy)

with No Comments

The following guest contributed post to MAW is from Jeffrey Finch, Co-Founder & Chief Product Officer at Choozle. In today’s digital ecosystem, the programmatic model is a marketing tactic that cannot be ignored. It has become a keystone of marketers’ digital … Read More

Saying Goodbye to the PPC Bidding Model with Programmatic

with No Comments

Pay-per-click (PPC), quite a concept. I remember “buying traffic” for my clients way back in ‘98 when few companies had web sites and even fewer knew how to implement online marketing. Goto.com was the service of the day (which later … Read More

CLOSED: We’re Looking for a Client Success Intern to join the team!

with No Comments

Position Overview: This position will work with the Client Success Manager to help deliver day-to-day account management and support services to the Choozle customers. From onboarding guidance, to platform training and ongoing support, this position will ensure client success at … Read More

Disrupting the Ad Tech Matrix

with No Comments

Is there any industry with as much fragmentation and disparate overlapping technology solutions as the online advertising industry?  DSP, SSP, DMP, RTB, CPM, CTR, DNT….WTF?  If creating acronyms is a measure of success, then online ad technology is the front … Read More